The Business Model Competition's goal is to provide a platform for finding innovative and viable business models that can support the growth and sustainability of classical music in Thailand as well as to encourage and recognize creative and impactful ideas that can help to further the late HRH Princess Galyani Vadhana's vision of promoting classical music to Thai society and making it accessible and sustainable for future generations. 

To achieve the above goal, the competition aims to find business models that can make classical music in Thailand accessible and sustainable. This competition recognizes the importance of making classical music a viable and sustainable industry in Thailand and seeks to find innovative solutions to these challenges.

Hosted and organized by Princess Galyani Vadhana Institute of Music, this year's competition theme is "Sustainability & Accessibility." Candidates will require to submit their business model canvas which will be reviewed by our distinguished experts. Successful proposals will be invited to pitch their business model during PGMF2023 on 7 JULY 2023 and earn a chance to win a prize of 60,000 Baht for the Open Category, a prize of 30,000 Baht for the Undergraduate or below category. 

THE APPLICATION DEADLINE IS 30 JUNE 2023. 

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